Men often ignore their health, but they couldn’t ignore this campaign.

Many men delay or avoid seeking medical care, even when symptoms are serious—putting their long-term health at risk. This campaign for AU’s Men’s Clinic helped raise awareness about the risks to men’s health and the importance of regular check-ups and early detection. Additional work below helped solidify AU’s reputation as an area leader in urology by highlighting its physicians, capabilities, and community events.

Roles: strategy, copywriting, creative direction; developed for MHP-Little Rock