Raising a glass as well as some funds
Beale Street Caravan is the most widely distributed blues radio program in the world with more than 2.4 million listeners each week. This campaign for its annual fundraiser at a local brewery helped raise a record sum for the non-profit, keeping the program on the air and distributed worldwide—both online and via antenna across the American Forces Radio Network
Roles: copywriting, creative direction; developed with Archer (Memphis)
Orchestrating support for the symphony
The Arkansas Symphony Orchestra depends on donations to fund operations, performances, and its many crucial music education programs throughout the community. This POS campaign for an annual gala fundraiser helped encourage attendees to continue to support the organization.
Roles: copywriting, creative direction; developed with Stone Ward
Giving the entire world the blues
Each week, more than 2.4 million people tune in to Beale Street Caravan, the most widely distributed blues radio program in the world. This campaign for its annual fundraiser included E-blasts, posters, and social media videos to help spread the word and encourage people to buy their tickets early. It sold out in a matter of weeks.
Roles: copywriting, creative direction; developed with Archer (Memphis)
Promoting a fashion show like no other
Condomonium, an annual party and condom fashion show, benefits Choices Memphis Center for Reproductive Health and helps raise awareness (and money) with arts and fashion. These posters were such a hit that they were also sold at the event and extras had to be printed due to high demand.
Roles: copywriting, creative direction; developed with Archer (Memphis)
Guerilla Retail Display
Sponsorship Ad