More Work
This site is just a small sample of my capabilities. And here are a few more pieces. On each of these projects I was the copywriter and CD or ACD.
Sometimes, distracted driving is encouraged.
There is no room for nuance or detailed information with outdoor ads— space and attention are minimal, and the idea itself must hit hard. In high-traffic areas, a strong, simple message and/or visual can make a lasting impact.
Three boards were changed over a 90-day period to announce a new ER.
It’s not a Super Bowl ad without a celebrity. And his little girls.
When the Simmons board of directors signed a contract with country music star and local-boy-done-good Justin Moore as a brand ambassador, they requested a commercial that featured the star endorsing their products. Rather than producing the standard spokesman-style TV spot, this idea made his little girls the stars. The result? A charming, unexpected ad that struck the perfect balance between heart and brand message. The board loved it so much, they purchased Super Bowl airtime in every state where Simmons Bank operates.
Thrill seekers love a good challenge.
For enthusiasts, riding the latest ride becomes part of their personal achievement list and a badge of honor. These in-park posters for The Gauntlet, an inverted roller coaster at Magic Springs in Hot Springs, Ark., dared these thrill seekers to accept the challenge. They did. Since the ride’s opening, it has consistently been recognized as the most popular thrill ride in the state.
When no news is good news
After the United Way of Pulaski County reached its fundraiser goal, they wanted to thank the area with a full-page newspaper ad. This idea not only showed their gratitude but highlighted how important the donations are to making lives better.
Radio isn’t dead. It’s just moved to a new channel.
I started my career in radio and still love it. I’ve always found audio ads to be the truest test of a good copywriter. And man oh man, have I been tested. I believe radio/digital audio is still the best medium for selling pedestrian stuff in a fun and memorable way, and with the popularity of streaming music and podcasts, audio ads are as relevant as ever.
