Major-league ideas for a minor-league budget
For brands with limited budgets wanting to stand out in a crowded market, non-traditional or “guerrilla” tactics can deliver high impact for little to no cost. And if an idea is strong enough, it can go viral online and deliver even more free attention. This was the situation with the Memphis Redbirds, the minor league affiliate of the MLB’s St. Louis Cardinals. Each of the three ideas below cost less than $100 to produce, yet drove real buzz, boosted ticket sales, and proved that with the right concept, creativity beats budget every time.
Roles: copywriting, creative direction; developed with Archer (Memphis)
Dirty Car
Car with fake bird droppings was parked downtown near baseball stadium to promote a home stand with message: “The Redbirds are in town.” The “Instagramable” moment led to heightened awareness online and ticket sales exceeded goals.
Birds Nest
Birds nests placed were placed downtown in high foot-traffic areas to promote season tickets with message: “The Redbirds return April 3.”
Your Seat
Stadium chair was placed downtown in popular lunchtime restaurant and pedestrian areas to promote season tickets with message: “Your seat is waiting.”
