Burgers are great. But in Hawaii, SPAM is king.

No one can deny Hawaii's appetite for Spam. Island residents consume more than five million pounds of the gelatinous pork product each year, an average of about six cans per person. So when Burger King Hawaii’s 75 locations needed to promote the Spam Platter and Croissan’wich, these commercials captured the essence of a unique product that’s only available on the islands.

Role: copywriting; developed with Harris-Honolulu